tag:blogger.com,1999:blog-8814851116356551357.post3870718976345056035..comments2013-03-30T15:33:58.159-04:00Comments on The Number One Public Diplomacy Blog: A little TOO carried awayKatie Schoenbergerhttp://www.blogger.com/profile/07460931724201957850noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8814851116356551357.post-65608382430257504132011-02-08T19:25:29.882-05:002011-02-08T19:25:29.882-05:00I think the main reason for that campaign not work...I think the main reason for that campaign not working was exactly what Renee said - the people who put that advertisement/promotion together didn't know their audience. Even if it was just to get people talking, it still wouldn't have been successful. I think that in the future, if the Chinese government wants to do more of these ads, the producers should treat it more like marketing a product.Caitlinhttps://www.blogger.com/profile/13885377173544178520noreply@blogger.comtag:blogger.com,1999:blog-8814851116356551357.post-54553053714519316432011-02-07T22:30:42.144-05:002011-02-07T22:30:42.144-05:00I agree. It seems that China was only able to show...I agree. It seems that China was only able to show off its culture and increase its visibility with this ad. In terms of soft power, however, this initiative fails to make the connection between visibility and affinity. If the goal were to create affinity, then China was not successful because it failed to understand its audience.Renéehttps://www.blogger.com/profile/16876216709137307733noreply@blogger.com